Tuesday, July 5, 2011

TRENDSPOTTER: Dare we say...Rise of Groomzilla

Though none of our clients fall into this category, we have heard the term Bridezilla used frequently.  Always used to affectionately refer to a bride stressed from wedding planning.  I ask you, who wouldn't get a little stressed trying to plan the party of their life for 100, 200 or more!

Well, now it's no longer about the bride.  Grooms are stealing the limelight and the term Groomzilla is growing like wild fire!  Why is this happening?  Well, we've seen more and more grooms take an active role in the planning process.  They actually care about flowers and what color the linens will be and asking questions like "is the fabric bengaline or taffeta?"  We are shocked and impressed that they would know the difference!

Hence, with the increased involvement they have urned the right of passage and the term Groomzilla has emerged.  Check out this great segment Good Morning America did on Groomzillas.

 I think we'll hear a lot more on this growing trend. 

Click here to watch Rise of Groomzilla

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